LocalBusiness Schema Guide | SEO GEO Checker

Direct Answer

LocalBusiness Schema describes a local business name, address, phone number, hours, service area, and coordinates so search engines and AI systems can verify its local entity identity.

SEO Value

Local pages need consistent NAP information. LocalBusiness markup strengthens local search, map result interpretation, and brand information consistency.

GEO / AI Search Value

AI answers for “near me” or city-specific service queries rely on location and service-area signals. LocalBusiness Schema makes that information machine-readable.

Implementation Steps

1. Show real NAP information on contact or location pages 2. Choose a specific subtype such as Restaurant or ProfessionalService 3. Add openingHours, areaServed, geo, and sameAs 4. Keep data consistent with business profiles and directories 5. Use separate pages and markup for separate locations

Example: <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Example Store", "telephone": "+1-555-0100", "address": {"@type": "PostalAddress", "streetAddress": "1 Main St", "addressLocality": "New York"}, "areaServed": "New York" } </script>

Common Mistakes

- Visible address and Schema address do not match - Multiple locations share one LocalBusiness object - Phone, hours, or service area are missing - Fake or unverifiable addresses are used

Frequently asked questions

Should online-only businesses use LocalBusiness Schema? Usually no. If there is no real local storefront or service area, Organization or Service Schema is usually more appropriate.