Adding Structured Data (Schema.org)

GEO

Adding Structured Data (Schema.org)

Problem

Structured data helps search engines understand your content type and context. Without it, you miss opportunities for rich results (rich snippets, knowledge panels, FAQ dropdowns).

Best Practices

1. Use JSON-LD format (Google's preferred)

2. Choose appropriate Schema.org types (Article, Product, FAQ, etc.)

3. Validate with Google's Rich Results Test

4. Include required and recommended properties

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your Article Title",
  "author": {"@type": "Person", "name": "Author Name"},
  "datePublished": "2024-01-15"
}
</script>

Common Types

- Article / BlogPosting - for articles

- Product - for e-commerce

- FAQPage - for FAQ sections

- LocalBusiness - for local businesses

- BreadcrumbList - for navigation