GEO / AI
How is GEO different from classic SEO?
Classic SEO focuses on crawling, indexing, titles, descriptions, links, and page quality. GEO adds a layer for generative search and AI systems: entities, relationships, answer blocks, structured data, and citation-ready evidence.
Key points
- Classic SEO asks whether a page can be discovered and represented correctly in search.
- GEO asks whether the page can be understood, summarized, and cited by AI answer systems.
- Structured data, FAQ, entity markup, and direct answers are valuable in both layers.
Reference links
External sourceGoogle structured datahttps://developers.google.com/search/docs/appearance/structured-data/intro-structured-dataExternal sourceGoogle FAQPagehttps://developers.google.com/search/docs/appearance/structured-data/faqpageExternal source百度结构化数据工具https://ziyuan.baidu.com/wiki/195External sourceSchema.org FAQPagehttps://schema.org/FAQPage